The 10.5-inch titanium driver has a stiff-flex, high-elastic graphite shaft. This beautiful set of premium clubs includes a driver, two woods, a hybrid, five irons, two wedges, and a putter. Play with confidence with this stunning 12-piece set of Stix Golf clubs that comes at a fair price. Read the in-depth review on our blog! Read More Stix Golf 12-Piece Complete Set of premium quality golf clubs has a minimalist design CAG publishes eight issues annually and delivers daily content via -1 įor more of the latest Colorado golf news, visit our NEWS & PROFILES PAGE.Ĭolorado AvidGolfer Magazine is the state’s leading resource for golf and the lifestyle that surrounds it. He’s not promising that the switch could also halve your index, but, rather, implying that improved performance can result without paying through the nose for equipment. “Using Stix clubs and Vice balls, I went from a 25 handicap to a 13,” he says. “We continue to produce products that customers love,” Coyne boasts, adding that Stix has a golf-ball partnership with a fellow disruptor, Vice Golf. So will an apparel line and accessories such as bags, gloves and head covers. The clubs, which are manufactured in China and sold online and locally at Scheels Sporting Goods stores in Fort Collins and Colorado Springs, will be available at other big box stores next year. Our active flex is a bit whippier than our standard flex, but the club looks and plays just like every other one we sell.” Different genders don’t need different models. “We don’t ‘shrink it and pink it’ and call it a women’s set. They require no fitting and can be ordered online.Īnother difference between Stix and the industry? “We don’t make so-called ‘women’s clubs,’” Coyne says. Stix clubs come with black graphite shafts in three flexes and five lengths. The 460cc driver is titanium and the offset, plumbers-neck half-mallet putter features a milled face. If you want to play, why not buy some reasonable, versatile and forgiving clubs that look and feel amazing? If you’re going to spend $2,500 on golf, take a trip instead.” Sets AppealĪ Stix set consists of six cavity-backed irons, three wedges, a 3 and 5 wood and hybrid with heads all made of single-piece cast steel. A big part of that is the time it takes to play an actual round, and because golf is complicated and difficult to master. “They go to Topgolf, X-Golf, Swing Suites and simulators in hotel lobbies and restaurants. These men and women are as comfortable playing golf on a simulator as they are in the great outdoors. He is targeting the vast majority of golfers-many of whom came or returned to the course during the pandemic-who are lucky to break 90 or 100. “We’re not playing in the same sandbox as Callaway and TaylorMade.” The minimalist aesthetic and an enhanced finish that makes Stix clubs durable and noticeable also represent a rejection of the “noisy, high-tech and sci-fi designs that don’t appeal to a certain demographic.”Īdditionally, Coyne notes, “Other companies charge extra for a black matte finish that’s all ours come in.” Who Should Pick Up Stix?ĭemographically, Stix Golf’s sweet spot “is not the 5 million richest golfers who have to buy the latest and greatest every year,” Coyne says. He hired an industrial designer rather than a mechanical engineer to create the look and feel. Robust sales and high customer satisfaction have proven him correct.Ĭoyne’s R&D basically consisted of taking an off-the-shelf OEM model and experimenting and reengineering it. “We feel there’s a very large number of golfers that are willing to buy a less expensive product that will perform comparably to and look better than anything else they have,” he says. “How much are you willing to spend to hit it further out of bounds?” Coyne jokes. Instead, Stix produces a slick-looking, all-black set of 14 clubs for $899 that appeals to golfers who are realistic about how significantly spending $600 on a new driver will improve their game. These days, industry disruptors are the principals-of companies like Lyft, Tesla, Harry’s Razors … and Stix Golf.Ĭo-founded in September 2020 by Gabe Coyne-a 38-year-old Chicago-based entrepreneur who grew overwhelmed by the choices, claims and prices when he went shopping for new clubs during the pandemic-Stix doesn’t promise longer drives, the latest technology, greater forgiveness or any of the other annual marketing claims made by the Callaways of the world. Time was, being a disruptor rewarded you with a visit to the principal’s office. Yes, you can really buy a full set of sweet-looking, high-quality new clubs for less than $1,000.
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